The casino is a gambling establishment where patrons place wagers on games of chance. It is also a popular entertainment venue that features restaurants, bars and live music. Some casinos even offer guests the opportunity to stay overnight. The gaming industry is rapidly evolving, and it’s important for casino marketing teams to keep up with trends so they can create the right experience and attract the most profitable demographics.

In the past, casino marketers focused mainly on demographics like age, income and education to determine which marketing strategies to implement. However, new technologies are opening up ways to engage with audiences in unique and innovative ways. For example, e-sports have grown into massive events, and casinos can partner with them to expand their audience reach. Similarly, virtual reality and augmented reality are giving guests a different way to interact with casino games.

Besides the obvious lighting and sound design, many casinos use scent to create a manufactured sense of euphoria that keeps players coming back for more. They also employ a number of security techniques to stop cheaters and other criminals. Security personnel watch every table, change window and doorway using a variety of cameras. Then, they can focus on specific patrons using a separate room filled with banks of security monitors.

Consumers trust each other more than they trust brands, so if your casino is getting good reviews and testimonials, share them on your website. You can also increase your social media presence and use video testimonials to generate buzz. Finally, Cvent’s Competitive Market Ads and Search Ads can help you stand out to planners in sister markets or who are traveling for business purposes, making it easier to earn group bookings.