Whether you’re an experienced gambler or just starting out, the excitement of stepping into a casino is unmatched. Glittering lights, clinking slots, and the sound of laughing players around tables create a glitzy, intoxicating atmosphere that can make even the most jaded person take a step back to marvel.

There’s more to a casino than just gambling, of course. Many casinos offer luxurious hotels, cutting-edge technology, flexible events and entertainment venues, award-winning restaurants, and more. Getting people to realize all that your casino has to offer is essential, and the best way to do it is through tried and true casino marketing strategies.

As a rule, the house always wins at casino games. This is because most casino games have built-in odds that ensure the house will win a percentage of bets. The only exception is in poker, where players compete against each other and can use skills to improve their chances of winning. But even in these games, the house will still have a mathematical advantage over the players. These advantages, which are called the house edge or expected value, help casinos turn a profit from their customers’ bets.