Casinos are exciting places where people socialize and try their luck at gambling. They’re designed with flashy decor and music to create an atmosphere that’s as much about the experience as it is the chance for a win. Whether it’s the clacking of champagne glasses or the buzz of slot machines, casinos have an energy that’s hard to replicate anywhere else.

Something about the presence of large amounts of money seems to encourage cheating, theft and scamming. To combat these dangers, casinos spend a lot of time and effort on security. They also have elaborate surveillance systems that are designed to catch criminals in the act. These cameras are everywhere – a high-tech “eye-in-the-sky” that can be adjusted to focus on particular tables or suspicious patrons. Casinos also have a built-in incentive system for players: they give away rooms, dinners and show tickets to their biggest gamblers. This is called comping, and it’s one of the most popular ways to keep people coming back for more.

While there are many tried and true casino marketing strategies, it’s important to remember that trends change over time. What was popular five or ten years ago may not be the case now, so you need to stay up-to-date with the latest events and entertainment trends in your market. Plus, you might need to shift your strategy in order to attract groups and event business. For example, using Cvent’s Competitive Ads for hotels could help you get top exposure to planners in similar markets and sister cities, boosting your discoverability and helping you earn group business.