The games are the heart of any casino. Whether it’s a table game like blackjack or poker where you test your skills against others, or slots and roulette that require more of a gambler’s faith in chance, the thrill of the unknown is what drives many to play. It’s a fast-paced, exciting environment where the suspense keeps you on the edge of your seat and the thrill of winning can be addicting.

But the truth is, it’s not all up to luck. There are certain built-in advantages that make it very difficult for the average casino player to win more than they lose. This is what’s known as the house edge.

In Casino, Robert De Niro plays Sam “Ace” Rothstein, a crook who believes in the old-fashioned principles of loyalty and trust. He sees himself as a principled man and even refuses to cooperate with the FBI in their investigation of Nicky, but he’s also a professional criminal and knows that to succeed, you need to be smarter than the competition.

Casinos need to have a strategy in place to keep their visitors coming back for more. With tried and true marketing tactics, casinos can build their brand and increase discoverability of their unique offerings. Whether your casino is new or established, these strategies will help you drive more revenue in the long run.