After the massive success of Goodfellas, Martin Scorsese made Casino, his next organized crime epic featuring mafia bosses and a pair of his stars, Robert De Niro and Joe Pesci. At a time when violent, profane criminality was in vogue thanks to the breakthrough of Quentin Tarantino and countless millennial auteurs in his footsteps, Casino looked like a monster hit in waiting.

The film is a fascinating look at the business end of gambling and the mob’s decline in power over a city that once minting money in billions. It also serves as a cautionary tale of how casinos and the people that run them can be manipulated by their own greed.

Beneath the glitz of flashing lights and free cocktails, casinos are based on complex mathematical formulas designed to slowly bleed their patrons’ cash. As such, casinos are a haven for mathematicians and computer programmers who specialize in gaming analysis to help them keep their profits up.

Beyond the casino floor, there’s often a hotel, spa, restaurant, and other amenities that make up your casino offering. These are the assets you need to market to attract more visitors. When you use demographic information to target potential customers, you can help them find what they’re looking for and increase your chances of converting them into paying customers. But to do this, you’ll need to know the right questions to ask. In this article, we’ll explore tried-and-true casino marketing strategies that are sure to increase your discoverability and boost your revenue.